Welcome

The world is experiencing seismic change. What’s required next is our very best work. Exceptional talent who can master complicated things quickly, solve problems creatively and operate as nimble, happy teams. We work with companies and agencies worldwide to improve your strategic and creative excellence so that you can grow and stay competitive in an authentic way. Based on two decades of working with the world’s most creative companies, we give practical instruction for the most important ingredient of all: a new way to THINK.

 

Our Values

This is a practical HOW-TO, built from hard-earned lessons in the art of ideas. You will not be cornered by dogma or academic theory - but inspired by strategic tools and techniques that you can apply immediately.

This is a practical HOW-TO, built from hard-earned lessons in the art of ideas. You will not be cornered by dogma or academic theory - but inspired by strategic tools and techniques that you can apply immediately.

As we learn that talent is more hard work, perseverance and skill than natural genius, we aim to impart the fundamental skills that underpin powerful ideas.

As we learn that talent is more hard work, perseverance and skill than natural genius, we aim to impart the fundamental skills that underpin powerful ideas.

You can get better at ideas with practice. But another path is with instruction. We willingly share our hard-earned tips, tricks and techniques because we believe in working smarter, not just harder.

You can get better at ideas with practice. But another path is with instruction. We willingly share our hard-earned tips, tricks and techniques because we believe in working smarter, not just harder.

 

HERE’S THE IDEA NEWSLETTER

 
School of Ideas helped my team direct their thinking in new ways. The training took high-level concepts and strategies and distilled them into very simple and actionable behaviors that will significantly elevate our approach.
— Lisa Materazzo, Vice President Vehicle Marketing + Communications, TOYOTA