This is not your usual industry book. It’s built to be used, written in and scribbled on. Light on indulgent anecdotes, heavy on timeless tools.
“This is not a business book, that you’re just going to skim through, and then never look at again. This is a workbook. A help book. A “I’ve never done this before. Can I get a guide book?” It’s a complete workhorse.”
