WHY THIS BOOK?
“Part field manual, part masterclass, The Idea Code reveals the thinking that powers the world’s most creative brands and delivers it with clarity and delight,” Amy Weisenbach, CMO, The New York Times.
The Idea Code is a complete process for thinking about brand strategy used by the world’s best companies and thinkers. It’s twenty-five years of practice distilled into proven tools, hard-earned tips, and surprising case studies that actually change how you think. It’s designed for the day job, to unblock you and to make your collaborations with AI more interesting. It’s designed for all those problems that don’t come with instructions. This is not a book you put on a shelf, this is a book that now comes to work with you.
WANT MORE?
While The Idea Code is a companion to our program, we’re making Chapter One available to everyone. You’ll find the definition of an idea, self reflection exercises on your own personal skillscape, and our whole section on strategy - what we like to call the first idea. Download your sample and change your relationship with creative strategy forever.
REVIEWS
“★★★★★
This is not a business book, that you’re just going to skim through,and then never look at again. This is a workbook. A help book. A “I’ve never done this before. Can I get a guide book?” It’s a complete workhorse.”
“★★★★★
Insights and processes on how you can sharpen your thinking, how you can repeat that pattern, so you can consistently generate great ideas…critical in a world where we’re all not just being judged by the value of our creativity, but our ability to do it efficiently.
”
“★★★★★
It’s like having a world-class thought partner in a book! This book has lessons which will live with you much longer than any formal information or regular teaching. These are lessons for life. ”
“★★★★★
This book actually quantifies an entire career in this industry. It’s the ultimate teacher that has gathered how we think in this industry and put it into a book.”
“★★★★★
This book inspires a new way of thinking about your brand, how you do business and the purpose of what you’re putting into the world.”
“★★★★★
It is the most valuable resource for how to do great work. Rather than wading through the internet to find a framework that you can use, the book gives you a process to structure your thinking for a really smart, thoughtful argument to either inspire an idea or defend an idea. ”
“★★★★★
We live in such a digital world that having something that is tangible, that you can pull off your shelf, open up and apply to any marketing problem you’re facing is extraordinarily valuable.”
“★★★★★
This is remarkable. It’s going to help so many people. It’s so simple and good and the examples are wonderful.”
“★★★★★
I reference this all the time to remind myself to think from new perspectives about problems, insights, strategies, and solutions. It’s like having a world-class thought partner in a book! I highly recommend leaders and teams check it out.”