WHY THIS BOOK?

It’s Time to Invest in Our Thinking Tools

This book is your thinking upgrade for the AI era. Our creative problem solving skills as humans will steer the AI age away from mediocrity towards greatness. This powerful book arms YOU, Homo Sapiens, with the essential skills to think originally, solve creatively, and partner powerfully with machines. Honed over a 25 year career, each page is a proven tool, a Pro-Tip or a surprising case study that elevates your creative problem solving skills. Use it to collaborate with AI, to become unstuck or to solve your biggest problems. The machines are ready, are you?

 
 

WANT MORE?

Let’s all begin on the right footing. While The Idea Code is a companion to our program, we’re making Chapter One available to everyone. Download your sample and change your relationship with creative strategy forever.

 

REVIEWS

It’s really fantastic.
— Amy Weisenbach, CMO New York Times
If I’m stuck, I literally let this book fall open on any page and there is always a nugget to inspire or challenge me. This book is crammed full of fairy dust and talent.
— Mira Kaddoura, Founder at Red & CO
It’s learning in a new kind of way. It’s playful, thoughtful and somehow it sticks. These are lessons for life.
— Joe Staples, ECD, Mother
This is remarkable. It’s going to help so many people. It’s so simple and the examples are wonderful.
— Nick Barham, Partner at FNDR