Corvid Cleaners

Problem

How do we get cigarette butts off the streets?

insight

It’s easier to train an animal to pick things up than it is to stop humans from putting them down.

idea

Train crows to pick up cigarette butts.

What’s so great about this idea is the reframing of the problem. What started as stopping humans from dropping cigarette butts became finding a smarter way to pick them up. And who’s smarter than a crow?

Source: Corvid Cleaning